The fashion brand "Derek Lam"
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The fashion brand "Derek Lam"

The Long Road to Fame
The brand's founder, designer Derek Lam, came into fashion as a fairly mature man, although he had the opportunity and inclination to do so much earlier. His ancestors were engaged in the manufacture of wedding dresses, so he watched the delicate process of tailoring from childhood. The fashion designer with Asian roots was born in California and graduated from Parsons, one of the best art and design schools in America. Immediately after graduation, the young talent was noticed by fashionable designer Michael Kors, with whom Derek Lam worked for 12 years. And in 2003, the Derek Lam brand was first introduced at New York Fashion Week.
The brand's first collection immediately became famous: its feminine clothes were suitable for women of different ages, and the French stylist made the image feminine and romantic. Luxury branded clothing has received a lot of positive reviews and has become a frequent guest at private fashion shows. Fragile in appearance, Derek Lam products have been created to be very wearable and wear-resistant. This was achieved through high-quality materials preferred by the designer: silk, wool, cashmere. The corporate identity was concise and concise, skirts fit snugly to the body and covered the legs, jackets and blouses fit perfectly on the shoulders. The brand's clothing has firmly gained fame for being ultra-modern and elegant.
What does It Mean to Live in the Modern World?
Derek Lam asks this question and reveals his answer to it in clothes: free, practical and beautiful. Dresses and trousers look casual both on the catwalk and in a strict office. There are few bright and eye-catching details in the collections: the magical effect is achieved due to the texture of the material and interesting prints. Thus, imitation of textures for metal, canvas or wood makes models more natural and delicate. Bold collections are full of geometric prints that emphasize a graceful silhouette.
At the same time, the designer does not try to soften the corners or round the lines. Austerity and laconism are noticeable in the 2011 collections: blouses with pointed shoulders, pointed hats, narrow business skirts. Winter coats and autumn trench coats in pleasant brown and chocolate shades fit snugly to the figure, flaring slightly downwards. No rhinestones, no sequins, no appliques – just the nobility of the lines and the perfect finish of the skin.
For less formal occasions, there is a wide range of dresses, skirts, and loose-fitting trousers. Models of mostly medium length add rigor to the image, the styles cover almost the entire female figure, slightly revealing the graceful wrists and decollete area. The designer does not seek to shock, his woman is a modest sensuality that gives hints, but outwardly maintains the style of a businesswoman.
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